MKT600 – MARKETING

Torrens University is a leading international university that extended its campuses in Sydney, Adelaide, Melbourne, Brisbane, Blue Mountains, and china. The university offers more than 300+ courses in Designing, Business, Hospitality, Technology, and several others.

Apply suitable research processes to acquire, retain, and apply data to develop customer insights; critically analyze fundamental marketing ideas and principles;
Evaluate customer needs critically in order to create value for customers by utilizing the organization’s resources in the most efficient manner possible;
Evaluate the impact of marketing mix strategies on the stakeholders.
Reflect on the ethical issues associated with organizations’ marketing practices.

Situation Analysis Objectives:
To develop an understanding and appreciation of the influences of micro and macro
environmental actors and forces that affect an organization’s ability to serve the needs of
target market;
To develop the critical analytical ability to gather and analyze relevant data to facilitate decision making;
To develop foresight to predict industry trends and tailor the organization’s practices to respond to the changing situation.
Develop a Marketing Environmental Analysis.
Instructions
1. Discuss the value propositions, core brand values, and buyer behavior of your chosen
organization;
2. Analyze the micro-environment (the company, suppliers, intermediaries, relevant public,
customers and competitors);
3. Analyze the macro-environment, that is, demographic, economic, natural, technological,
political and cultural (DENTPC) forces to demonstrate their impacts on your chosen
the organization’s strategies/capabilities to serve the target market.
4. List the strengths, weaknesses, opportunities, and threats (SWOT) as well as suggest appropriate strategies by incorporating the TOWS matrix to draw from strengths to capture opportunities, overcome weaknesses, and defend from threats.

Marketing Plan Objectives:
To enhance a clear understanding of the importance of marketing in modern business practices;
To develop a succinct understanding of marketing theories and their application in devising marketing strategies;
To critically analyze all relevant factors affecting the exchange process;
To enable the development of insightful marketing strategies for a business.

This assessment requires a student to act as a consultant to help an organization develop a winning marketing strategy that intends to introduce a new product or expand its business/markets.

Develop a marketing plan – The aspects that you should include are:
a. Identify objectives and issues as well as marketing logic to create customer value;
b. Segmentation, targeting, and positioning as well as marketing mix strategies (i.e.,4ps/7ps);
c. Action programs – how marketing strategies will be turned into specific actions that answer What will be done? When will be done? Who will do it? and How much will it cost (budget )? and controls.

Presentation on Sustainable Marketing Objectives:
To enhance a clear understanding of the importance of contemporary issues surrounding sustainability and their implications in marketing practices in the modern era;
To provide an overview of sustainable marketing theory and its applications to
marketing strategies;
To develop an appreciation of the importance of sustainable marketing practices;
To critically analyze relevant stakeholders and factors associated with and their
role in ethical marketing practices of an organization.

This assessment requires students to demonstrate an understanding of contemporary issues of sustainable marketing (e.g. hunger, poverty, food security, etc.), as there is a strong call for marketing organizations to practice responsible marketing. Based on your research on this topic, you should present sustainable marketing practices of your organization that include:
1. The issues of socially responsible marketing (ethical consideration);
2. The issues of environmentally responsible marketing.

Both F2F and online students should prepare a 5-10 minutes PowerPoint presentation of their chosen organizations’ strategies and practices in accordance with the broader issues of sustainability.